Strawberry Shortcake (1985) 1

Bet you didn’t know – or care – there was a peak to strawberry season. Well, this is it. Today is the day. It’s also National Strawberry Shortcake Day.

June 14 has been designated by those in the know as the height of strawberry season. So, who better than Strawberry Shortcake herself to commemorate the day?

The fictional representation of the non-holiday dessert began as a cartoon greeting card character created by Barbi Sargent. With a good agent, Shortcake was able to branch into dolls and posters. Eventually, she broke into television with, first, specials then a series and even films.

Strawberry Shortcake (1985) 1

Her stock continued to rise courtesy of her self-aggrandizing Shortcake IP Holdings LLC.

In 1984 Marvel Comics Group came knocking. Under its Star Comic imprint, Shortcake crossed over into the comic book field in 1985. Stories were short and simple as evidenced in issue one. Shortcake, Huckleberry Pie and Blueberry Muffin enter a pie-baking contest. They learn in the second part of the story it is a ploy by the villainous – and alliterative – Peculiar Purple Pieman of Porcupine Peak.

Further, she would spawn a line of toys including a Berry Bake Shoppe, Garden House, Big Berry Trolley, etc.

Eventually her fame faltered and Shortcake merchandise was relegated to yard sales and Good Will. Yet, her star would shine again.

As the children who watched, read and played with Strawberry Shortcake in the early years matured, many started to rebuy those playthings from the past. She experienced a resurgence in the early part of the new millennium and, again, in 2009/10.

In 2018 DHX Media and WildBrain Studios rebooted the franchise yet again using YouTube as its stage.

Now, for the day itself, celebrate however you wish. Use it as an excuse to indulge in a number of guilty pleasures; both visceral and tangible. Provide proof by using #StrawberryShortCakeDay.