What’s Up, Doc?
Marvel was branding in the 1960s.
Daredevil, Red Skull, Cap, Mr. Fantastic. And that’s just Halloween costumes.
So far we’ve looked at Daredevil and Red Skull. Today, let’s explore the supernatural with Master of the Mystic Arts.

Ben Cooper Doctor Strange
Created by Steve Ditko, Doctor Strange made his comic book debut in Strange Tales 110. Sharing the book with the Human Torch, Strange and the flaming teenager would alternate top billing each month. His origin wasn’t revealed until issue 115. Acting as the script writer using plots by Ditko, Stan Lee based Strange on the 1930’s Chanda the Magician radio show.
With a new distribution deal, Marvel was allowed to publish more books. That allowed Strange to take over the whole book with issue 169. His solo exploits ran to issue 183. He would go on hiatus until 1971 in Marvel Feature with a three-issue story arc.
He would next be featured in Marvel Premiere in issues three through 14.
Strange’s popularity grew to allow him his own title, Doctor Strange: Master of the Mystic Arts, that ran 81 issues. Cancellation of that book led to a second volume of Strange Tales shared with newcomers Cloak and Dagger.
The good Doctor would earn his own self-titled book in 1988 with Doctor Strange: Sorcerer Supreme. It would be lumped in with Marvel’s Midnight Sons family of supernatural books. Following that, Strange would again guest-star in one-shots and limited series and served in supporting roles for the beginning of the new millennium. By 2010, he would be part of The New Avengers.
As with most heroes, Strange would have to suffer his own death only to be brought back in dramatic fashion.
Of course, he would later be launched into the MCU with his own feature film.
So, don’t be too harsh judging this early cosplay, what do you expect for a couple bucks?
Red, Dead and Redeemed
One of the scariest tropes of Halloween is the skull. Add some red, and you’ve got today’s guest of honor in our countdown to the 31st.
The Red Skull first appeared in Captain America Comics issue one in 1941 – less than a year before we entered the war. The Timely Publication is probably better known for its intro of the titular hero, but tossing in his greatest nemesis didn’t hurt.
The Red Skull made his first – and last – appearance in that same issue. Or, what was supposed to be his last appearance. By story’s end, Red Skull had committed suicide.
His demise was greatly exaggerated as Red Skull would return in book three. Only to die again. This time by hand grenade.
Just as his first death was a sham, so was his second. Red Skull made his third appearance in Cap number seven. Following, he would moonlight in other titles as the 1940’s waned. His last Golden Age appearance would be in the final issue of Captain America, by then titled Captain America’s Weird Tales reflecting the growing in horror books.

Red Skull
After an absence of five years, the Red Skull would guest in 1954’s Young Men Comics issue 24. The story, Back From the Dead, would serve up a more materialistic Skull as he headed up a common criminal adventure only to die – again.
The Red Skull rested in peace just a hair over a decade before returning in Tales of Suspense issue 65. This return to World War II saw Cap and Skull duke it out Jack Kirby style in the Silver Age. His reappearance was explained away by using the ol’ double saying there were two prior and the other died. The current Skull had been frozen in suspended animation only to be revived to continue his battle against the first Avenger.
Since that time, the Red Skull has guested off and on throughout the Bronze, Copper and Modern Ages. His notoriety has earned him spots outside the four-color world on both big and small screens.
Here the old man has been immortalized by Ben Copper as a costume choice. Makes ya wonder how many outside the comic book community recognized him.
Scream Comics (1944) 17
Halloween isn’t always about the scares. It’s about fun, sweets and sharing with friends. Scream Comics demonstrates all three on its cover of issue 17.
With the popularity of Archie Andrews and the like of the Riverdale gang, teen comics proved to be one of the strong successors in the wake of the Second World War. When the masked mystery men began to lose favor, other genres stepped forward.

Scream Comics
(1944) 17
The first recorded evidence of spin-the-bottle doesn’t exist until the late 1920’s, sometime around 1927.
Conventional rules state players must reward the bottle spinner with a kiss if the spun bottle neck is pointed toward them. Over time variations on the game were implemented, but its roots never faltered.
The game fell out of favor until it is more a tradition to be reminded of on a Golden Age comic no cover.
World’s Finest
Superman and Batman have been linked to each other since 1941. They first appeared in the same comic book, All-Star Comics (1940) seven in 1941.
They had shared covers on World’s Fair Comics and World’s Finest, but All-Star issue seven paired them on a mission with the Justice Society to raise $1 million dollars for war orphans. However, they would not share the same panel.
It wasn’t for another 11 years that DC’s big two would meet – for the first time.

Superman (1939) 72
It would take an over-booked cruise ship to pair Superman and Batman. Superman (1939) 76 thrust Clark Kent and Bruce Wayne together as they shared a room on an ocean liner. When a tanker exploded near their cruise ship, they were each found out in the moon light’s shine through the portal in their room.
They would promise to keep each other’s secret as the teamed to help with the disaster.
History would be repeated when DC kicked off their New 52. This time in Justice League (2011) one.
In other media, Batman and Superman met at different times and for different reasons.
They would join forces even before their comic book encounters during the Adventures of Superman radio serial story arc Mystery of the Wax Men in 1945.
Another first would be for the Superman: The Animated Series two-parter World’s Finest. Together they thwarted Lex Luthor and the Joker.
Yes, they did meet on the big screen, but the less said about that, the better.
It would be interesting to know when these costumes were paired for sale allowing kids to have their own World’s Finest adventures.

The Devil You Say

At first glance this Ben Cooper classic looks like Gotham’s guardian, but upon closer inspection it’s really Hell’s Kitchen’s protector.
Daredevil first appeared in his self-titled comic book cover dated April 1964. DD was the creation of Stan Lee, Bill Everett and Jack Kirby. The protagonist’s alliterative alter ego became part of Lee’s stable of damaged heroes in which they battled more than just crime. Matt Murdock’s handicap was his lack of sight. As a lawyer it also proved the axiom Justice is blind.

Daredevil (1964) 7
For his initial six issues, Daredevil sported a red and yellow costume, but illustrator Wally Wood made the executive decision to change it to all red for the seventh book.
By that point Wood had been working through the Marvel Method meaning he was plotting, penciling and inking the book. Lee would receive the pages and make editorial changes as well as filling in the dialogue.
Daredevil remained a second tier character until young artist Frank Miller began penciling the book with issue 158. He would assume writing duties, in addition to illustrating, 10 issues later. Daredevil 168 would also introduce Elektra.
Miller would leave the title only to return for the Born Again story arc running through issues 227-233. The title may sound familiar having been adapted for the Disney+ channel this year.
Makes ya wonder how much candy wearers reaped way back when.
Fantastic Four (1961) 200
Welcome to October.
The 10th month is the first of the big Trifecta leading to Thanksgiving and Christmas. To celebrate, we’re going down another rabbit hole like we did last December and February.
First, we’re gonna look at the costumes that defined our hobby. The costumes we begged mom and dad for each Halloween so we could represent the good and bad of the four-color universe we lived in.
Check out this Uber cool Doctor Doom costume from Ben Cooper. Yes, the mask may seem a bit flimsy, but that was part of the charm. Ben Cooper costumes were mass manufactured and marketed, filling Woolworth, Ben Franklin and other now defunct department store chain aisles.
The price tag was a mere $1.98. American. Not Latverian. Makes you wonder if Doom allowed Latveria to adopt the Euro.
Probably not.
Anyway, Ben Cooper was the answer to cheaply dressing children in masks that restricted breathing and costumes guaranteed to rip after the second wearing.
Ben Cooper costumes were more about anticipation. There was no subtlety with crude characterizations of who you were imitating drawn on the front along with the name of that choice.
With Doom’s ego, this isn’t a problem.

Fantastic Four
(1961) 200
Over the past 60 years and into the next 60, Doom and the Fantastic Four have clashed. Theirs is the first big rivalry of the Marvel Universe.
My favorite throw down will always be the epic showdown that climaxed in issue 200. Len Wein and Marv Wolfman planned and penned for over a year to deliver the over-sized anniversary payoff.
Doom has had a huge impact on the Marvel U appearing in pretty much every title offered since his creation.
Checkered Past
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Today has nothing to do with the board game.
Today’s mascot has nothing to do with the actual day.
So, what are we talking about?
National Checkers Day.
National Checkers Day is the second non-holiday inspired by the 37th president of the United States. But, this time he was running for the 36th vice presidential office.
On this day in 1952 Richard M. Nixon delivered what became known as his Checkers Speech. When confronted with allegations of receiving improper election funds, Nixon trotted his family out in front an estimated 60-million viewers and orated his now famous 30-minute speech. During his talk Nixon announced his intention that his children would keep Checkers the dog though it had been gifted to he and his family.
Presidential hopeful Dwight D. Eisenhower chose to leave his running mate to the whims of public opinion. The result was Nixon expertly maneuvering the new medium to his own ends. The same medium that would help propel his competition to the the White House in 1960.
For our purposes, checkers represents National Periodicals, later DC Comics, marketing strategy beginning in February 1966 through August 1967. Known as the checkerboard stripe, DC branded its most popular titles so consumers would recognize their books on newsstands and spin racks.
Common belief is the campaign wasn’t as eye catching as hoped.
To celebrate, wear some checkered clothing, learn more about Nixon, play the board game or simply read some Silver Age DC.
Oh, and this is also known as National Dogs in Politics Day. Woof.
Amazing Spider-Man (1963) 213-221
Remember when you really noticed comic books? Not just as bathroom reading material or a quick way to pass a lazy summer evening. No, I’m talking about when you actually started collecting them; putting together story arcs. Seeking out what came before.
For me it was the late 1970s. By the early 80’s I was smitten. The life-long affair was underway.
Amazing Spider-Man was always a first choice. This was about the time Spidey was celebrating his bicentennial. Today that era isn’t highly regarded, but will always be part of my literary pantheon.
I followed his adventures through Mesmero and Kraven and Fusion to the first Hydro Man. The Black Cat made her second appearance and Madam Web began to help our hero.
Along the way we were introduced to Peter’s neighbors. One of which had a hankering for some country and western and would caterwaul loud enough to keep Pete up at night.

Amazing Spider-Man 213
Peter couldn’t be sure who it was, but he had his suspicions. Namely a tall, lanky gentleman with a penchant for cowboy shirts.
Imagine Peter’s surprise when he accidentally knocked a hole in their shared wall only to find the culprit was a short, bearded man he’d seen around the building in a business suit: Joseph Pincus.
Though he went by the stage name Lonesome Pincus.
The awkward meeting led to a passing friendship. When Pincus landed a gig at the Brooklyn western hotspot, Mickey’s, he slipped Peter an invitation and a pass.
The initial outing could not have gone worse. Pinky’s set was booed and jeered until broken up by villain of the week Ramrod. Mad he’d been denied a chance to perform at the same bar, Ramrod had poisoned the beer causing patrons to riot. Switching genre’s, Pinkus turned off the country and poured out the blues. The old adage of music calming the savage beast proved true and Pincus saved the day.
This took place between Amazing Spider-Man issues 213 and 221.
All this to set up today’s non-holiday, International Country Music Day.
International Country Music Day was established some time around 2003 on September 17 to commemorate the birth date of Hank Williams.
Williams is considered one of the most influential country and western recording artists. In a short 29 years, Williams recorded 35 singles, each reaching a top 10 spot on the Billboard Country & Western Best Sellers chart. Eleven of them topped the list.
Even if you don’t turn the dial over to some honky tonk, pick up those Spidey issues and give ‘em another try.
Hero’s World 2
I’ve said it before and I’ll remind everyone, it wasn’t always as easy as it is today to fly your colors. There was a time when comic book fans made due with an iron on patch on a shirt or a – yes, I’m going to go there – 7-Eleven cup.
Mego brought us the World’s Greatest Superheroes. Mead had some notebooks for school. There were some cheap rack toys licensed throughout the years.
But, where did we have to go for some reach comic book merch back in the day?
Hero’s World solved that conundrum.

Hero’s World 2
This was better than the Sear’s Wishbook – for those who might remember that perennial prize that heralded the Christmas season.
I can still recall coming in the door after school and finding that grail sitting on the end table, ready to be worshipped while pursuing hoped for presents for the coming Christmas season.
You knew the holidays were coming when this arrived.
Hero’s World began in the Marvel Comics offices with Ivan Snyder, head of licensing for the House of Ideas. He was in charge of the mail order business in the early 1970’s. Marvel was later purchased and the licensing portion of the company farmed out.
Snyder formed his own company in 1975 titled Superhero Enterprises out of his basement. He would expand to a brick and mortar location in New Jersey including a catalog showroom store. Business grew and he opened a second store where he added DC Comics merchandise.
When Marvel and DC trademarked Superhero, Snyder was forced to change the business name to Heroes World. Business continued to grow and soon Heroes World had expanded to 12 locations. In addition, the catalog portion continued.
Along the way, Heroes World began to distribute comics. Coming full circle, Heroes World was purchased by Marvel Comics in 1994. It’s purpose was to serve as Marvel Comics sole distributor.
However, it proved incapable to keeping up with demand causing Marvel to admit defeat and return to Diamond Distributors in 1997 to continue book disbursements.
Here’s the first issue of Heroes World catalog.
Maybe this will bring back memories. If not, it acts as a curiosity from a past time before the Internet and ease of current purchasing practices.


Tomb of Dracula 41
Though the day dawns bright, it will quickly surrender to the darkness that blankets us earlier and earlier with the passing of each day. Soon, it will be Winter and time for other holidays, but there’s time enough for that.
Today is October 31. Today is Halloween. Tonight the Witching Hour will chime before midnight as young and old disguise themselves in horror and spectacle. Some for candy, some for their own amusement.
Just enjoy what comes and allow our host, the King of Vampires, to begin they day.
Tomb of Dracula 41
Still recovering from a bigger dread than any of the serialized monsters of old that would populate Marvel’s own magazines, the company moved from under the shadow of the Comic Code. First, in black and white magazines outside the authority of the Authority. Then, as the CCA’s hold weakened, into the pages of the four-color books it once neutered.
Werewolf by Night first howled in defiance under the banner of Marvel Spotlight issue two. Jack Russell would wolf out for three tryout issues before moving to his own title, but it was Tomb of Dracula that would outlast the full moon curse.
He would extend his stay on the spin rack for 70 issues; the longest tenure of any villain from any comic book company. Longer Than Dr. Frankenstein’s namesake – he only saw print for 15 issues.
Longer than The Living Mummy who remained a staple of Tales of Suspense, never earning his own title.
Dracula’s original story at the House of Ideas has been told many times. In a quick recap, the Lord of Vampires stumbled for several issues until Marv Wolfman began to shepherd his way with issue seven.
Gene Colan drew every issue of the main title. The journeyman penciler did break rank for a few issues midway through the book’s run, but quickly returned. Colan’s penchant for working several issues ahead allowed him to retire and unretire from the title without anyone outside the comic book field knowing.
For most of the decade the book remained within its gothic universe with the exception of guest star the Silver Surfer intruding for issue 50. Dracula ventured into the main stream Marvel Universe a few times; guesting in Giant-Size Spider-Man, Doctor Strange and the Uncanny X-Men.
Maybe his oddest cameo was in the Howard the Duck Magazine issue five.
While dated, the books still read well. To pay homage to the title here is the cover of issue 41, a true Halloween tale to celebrate the final day of October.
Enjoy and be safe.