Archive for the ‘Unofficial Holidays & Observances’ Category
Superman 411
We’ve observed this day twice before, each time from the Marvel angle. Today we’re celebrating National Proofreading Day with a dearly departed foundation of the comic book industry, Julius Schwartz.
As in the past, National Proofreading Day began in 2011 when Judy Beaver created the day in honor of her mother, Flo, who lived to correct people. Not in a belittling way, but to help them. March 8 was chosen because it was Flo’s birthday.
But, we’ve covered that all before.
So, let’s talk about our emcee for the day, Mr. Schwartz.
The DC Comics giant was involved with the industry almost since its beginning. He was there when two scrawny kids from Ohio sold their creation from another planet. He rode herd on that same hero’s book as well as DC Comics other flagship crusader, Batman. He advised as one era passed to another.
But, before all this, Schwartz was born June 19, 1915, in the Bronx, New York.
A longtime science fiction fan, Schwartz began his literary career as an agent for fledging writers of the genre. Together with Mort Weisinger and Forrest J. Ackerman – who coined the term sci-fi – they published Time Traveller, one of the first science fiction fanzines. Schwartz and Weisinger opened the Solar Sales Service literary agency. The future comic book editor represented such notables as Alfred Bester, Stanley G. Weinbaum, Robert Bloch, Ray Bradbury and H.P. Lovecraft.
In his spare time, Schwartz also helped found the first World Science Fiction Convention in 1939.
He would begin work for All-American Publications, a subsidiary of DC Comics, as an editor in 1944.
Schwartz, with writer Robert Kanigher and artist Carmine Infantino, initiated the Silver Age by revamping The Flash for Showcase issue four in October 1956. More science fiction oriented than his Golden Age inspiration, The Flash would star in four issues of Showcase before receiving his own title. Others would follow, all with a sci-fi flavor, including Green Lantern, Hawkman and the Atom.
As the list of heroes grew, Schwartz saw the opportunity to relaunch another title, albeit with a fresh coat of paint, with the Justice League of America. The team debuted in The Brave and the Bold issue 28 before moving to its own self-titled book six months later.
Schwartz didn’t stop with the new kids. In 1964 he turned his editorial attention to the faltering Batman titles. Following the Comics Code Authority’s intervention, the Dark Knight stepped from the shadows and into the light. For a decade he and Robin would play the jesters to public opinion.
At his insistence, Batman was given a makeover and a coming out party in Detective Comics 327 with his “New Look.”
A couple years later Batman was rebranded on television. Schwartz championed newcomers Dennis O’Neil and Neal Adams to, once again, make the Caped Crusader readable. Schwartz would surrender his editorship with the Batman books in 1978 and 1979.
He would steer Superman from 1971 through 1986 when the the long-time editor would step down after 42 years.
In 2000 Schwartz would co-author his autobiography with Brian Thomsen, Man of Two Worlds: My Life in Science Fiction.
He passed Feb. 8, 2004.
The comic of choice for today is Superman 411, The Last Earth Prime Story. The staff of DC Comics surprised Schwartz with a semi-auto biographical issue to celebrate his 70th birthday.
He would be immortalized in other titles as well. These included The Flash 179, Justice League of America 123 and 124, Action Comics 583, Superman and Batman: World’s Funnest and as a back up in Ambush Bug titles.
See how many mistakes you can find in this missive and wish a comic book giant a belated and posthumous thank you.
“One punch!”
“One punch!”
Quote the two-word sentence to any Justice League fan and it instantly brings a smile.
“One punch!,” was Blue Beetles’ explanation, exhortation and explanation for Guy Gardner’s come upence in Justice League (1987) five.
Further, it was continued reason why the book was gaining traction in the comic book community with each publication.
Keith Giffen and J.M. DeMatteis, with artist Kevin Maguire, were responsible for recreating one of DC Comics cornerstones, the Justice League, following the Crisis on Infinite Earths. However, the rest of the DC Universe was starting over, too.
This left the team hamstrung with a limited roster of heroes to choose from. John Byrne was reimagining Superman. George Perez was overseeing Wonder Woman.
Batman was the last of the original trinity and Bat-family editor Denny O’Neil took pity on the new league allowing the Dark Knight to be used in the book.
Other team members included Black Canary, Blue Beetle, Captain Marvel, Doctor Fate, Doctor Light, Guy Gardner, Martian Manhunter and Mister Miracle and camp (wife, Big Barda and manager, Oberon).
The roster would change over time, growing to flesh out various leagues once it reached international status, but Giffen and DeMatteis kept the group grounded while giving the readers a behind-the-scenes look at the team.
The writing duo focused as much on the in-house fighting as they did with the villains who cropped up.
Which, led to issue five’s fisticuffs.
Green Lantern Guy Gardner proved to be grating enough to the other members that by the time he challenged Batman for leadership, they were all too happy to see him splayed on the floor after, “one punch.”
The punch would indirectly lead to today’s non-holiday focus.
Picking himself up, Guy finds his ring where Beetle had thrown it earlier, which leads to him to bang his head causing a personality change that would last till issue 18.
Though Giffen and DeMatteis were responsible for many laughs over the course of their Justice League run, there’s nothing funny about National Brain Injury Awareness Day.
Dating back as far as ancient Mesopotamia, head injuries have been recognized as having side effects such as seizures, paralysis, loss of sight, speech and hearing. By the Middle Ages the term concussion was in use.
Yet, it wasn’t until post World War I brain injuries were recognized as health problems.
Over time treatment and management have improved. Standardized guidelines to treat brain injuries have been established, multiple drugs have come into use and survival rates have improved greatly.
The 1990s were dubbed the Decade of the Brain following the amount of study devoted to the organ.
This year’s National Brain Injury Conference and Awareness Day will be held March 3-5 in Washington, D.C.
It’s too late to really make plans to attend, but some study can be done, prevention prepared and, as always, use the excuse to relive a wonderfully bright – though brief – period in the DCU.
Superman Peanut Butter
Not to be confused with National Peanut Butter Day or National PB & J Day, today – March 1 – is National Peanut Butter Lovers Day.
It is a day to remember the food of kings and the masses has many fathers and many origins. The peanut paste product stands alone or completes so many combinations. Peanut butter is a multi million dollar a year industry.
Taking on the big boys, i.e. JIF, Peter Pan, Smuckers, Skippy, etc; is not an easy task. One that would be Herculean for most. Or, even a job for someone with powers far beyond those of mortal man.
A job for Superman.
Sometime in the late 1970s a maverick private label peanut butter company called Sunnyland Refining Co. chose a small advertising firm to tackle the peanut butter market. Rather than join the fray on merit, it would seek licensing to catapult it onto store shelves.
It just so happened DC Comics, a subsidy of Warner Communications, had made a company wide agreement not to whore the Superman name out for food products unless it was nutritious. Sunnyland’s peanut butter was deemed so and a partnership was formed.
Superman Peanut Butter hit grocery store shelves around 1981.
While not affiliated with any DC Comics production, cross promotions were included in the deal. At one point Superman Peanut Butter purchasers could redeem two product labels for a free copy of Action Comics issue one. Another tie in offered coupons for Super Powers merchandise.
The brand would remain a staple of many diets for the next decade.
Peanut butter can be traced back to the Aztec and Inca civilizations. They ground roasted peanuts into a paste.
More modern dabblers include Marcellus Gilmore Edson of Quebec, Canada, cited for receiving the first patent for a method of producing peanut butter from roasted peanuts using heated surfaces in 1884.
George Bayle, a businessman from St. Louis, sold peanut butter as a snack food in 1894. The dietary aid became more of a kitchen staple when, in 1917, peanut butter was used as a source of protein during meatless Mondays when rationing was in effect for World War I.
Breakfast cereal magnate John Kellogg championed peanut butter as a meat alternative in his campaign to substitute plant based products for a healthier lifestyle.
Maybe the most recognized name in the peanut butter game is George Washington Carver. A common misconception credits him as the inventor of peanut paste. Rather, Carver merely published a document entitled How to Grow the Peanut and 105 Ways of Preparing it for Human Consumption.
The list of peanut butter contributors continues, but you get the gist.
Sit back, enjoy a peanut butter delicacy of choice and watch Superman shill for Wall Street as we round out the day.
It’s in the cards
Today is a day to commemorate wax packs, stale sticks of gum and cardboard likenesses from sports figures to movie scenes.
Sometimes referred to as Topps Trading Card Day, this is also National Trading Card Day.
Trading cards, or more specifically, baseball cards, were first manufactured in the 1860s. As the twentieth century dawned, baseball cards began being packaged with candy or tobacco products. Goudy Gum Company is credited with initially including gum with the product in 1933.

1940 Superman card
While The Topps Company was originally the largest of the baseball card companies, it was Bowman Gum Company – before they were bought by Topps – who produced the 1940s Superman-based set of collectible cards. The set consists of 72 cards in all, each featuring a full-color drawing of Superman. Naturally these, and others of their ilk, are the collectible card sets we’ll be focusing on today.
Donruss licensed the Marvel stable of heroes for a set of 66 in 1966.
They were overshadowed by their Distinguished Competition that same year when Topps produced a 55 companion card set riding ABC’s popular television series coattails featuring the Caped Crusader.
By the 1970s, Marvel was surpassing DC in sales and popularity. Topps chose to commit to a line of stickers featuring the House of Idea’s characters and corny one-liners.
Fantasy Trade Company featured replicas of Marvel first issue covers on cardstock in 1984.
Though the Superman and Batman movies generated trading card sets, let’s focus on the source material.
In 1991 Marvel opened the floodgates with an Impel printed 167 card set. Five chase holograms were featured – Spider-Man, Magneto, Silver Surfer, Wolverine and Spider-Man v. Green Goblin.
Impel offered a set of 180 DC Comics cards that same year complete with 10 holograms.
Offerings continue to this day from various card companies featuring various publishers’ products.

1984 Marvel first issue trading card
The Prize Disguise
Join Archie and the gang – and us – as we celebrate National Cherry Pie Day.
Why cherry pie? Why not.
Why February 20? ‘Cuz it’s close to President’s Day (February 17) and the story of George Washington chopping down the cherry tree.
Pies came to America courtesy of the early English settlers. Pies were cooked in long, narrow pans called coffyns. As in Roman times the crust was often left uneaten.
To celebrate the day bake a cherry pie, visit a bakery, teach someone to bake and share your experience online at #NationalCherryPieDay.
Ironically enough, Archie’s grand prize for the prettiest girl in school are pies. Enough of those and those swimsuits will be a moot point.
Anyway, have a piece on us.
Mickey Mouse series one issue one
For almost a century Pluto was known as the ninth planet. Yet the designation was stripped away in 2006 when the celestial body was down graded to a dwarf planet.
American astronomer Clyde Tombaugh is credited for finding Pluto on Feb. 18, 1930. Hence, why today is known as Pluto Day.
For we four-color connoisseurs, today is better represented by the mustard colored mutt from the Disney collection.

Mickey Mouse series one issue one
Faithful Pluto the dog first appeared in comic books in Mickey Mouse series one in 1931.
Mickey Mouse comic books were originally published in Italy and the United Kingdom in the early part of the 1930s. America followed suit with Mickey Mouse Magazine series in 1935.
Publishing chores changed hands throughout the years until the Disney family settled in with Dell Comics Four Color one-shots in 1943. It was another 10 years before they were given a regular series that ran through 1990.
Whaam!
Looking at the calendar, there seemed to be too big a gap between Observe the Weather Day and the start of the countdown to Valentine’s Day. So, here’s a quick filler to bridge the hole between events.
And with that, welcome to Pop Art Day.

Drowning Girl
Artist Roy Lichtenstein is regarded as the father of pop art. His use of Ben-Day dots offered a commercial print quality with its pixelated effect.
Though not originally considered a high art form, Lichtenstein’s appreciation of the mass-market entertainment was his inspiration. Wham! and Drowning Girl are two of his more iconic pieces.
Though initially branded as plagiarism, pop art was eventually accepted by the comic book community. In 1965 the National Cartoon Society commissioned Lichtenstein for a piece. He was also the first of honor at the event.

Whaam!
The Flash 110 (1959)
If you’ve looked outside to see what the weather is like, you’ve already celebrated today’s non-holiday.
Today is Observe the Weather Day which has its roots in the birth of astrology in Babylonia around 650 BC. Around 360 BC scholar Aristotle jotted down weather patterns in his book Meteorologica. Fast forward 60 years and Indian astronomers began developing techniques to predict weather patterns. In 1854 Naval Officer Francis Beaufort and Robert FitzRoy start their campaign for forecasting to become a science, giving birth to weather observation as known today.

The Flash (1959) 110
And, that in a nutshell, is a history of weather forecasting.
Today’s emcee will be Flash foe Weather Wizard, first appearing in The Flash 110.
Created by John Broome and Carmine Infantino, Weather Wizard – aka Mark Mardon – originally wielded a wand crafted by brother Clyde to control weather patterns. The wand eventually drove Mardon insane, but DC’s New 52 cured him, allowing his return.
As part of The Flash’s Rogue’s Gallery, Mardon has appeared outside of comic books in a plethora of multi-media formats.
So, depending on the weather, choose an appropriate activity for the day which might include a review of today’s man of the hour and a little Weather Channel to fully appreciate the strides made to keep you warm and dry.
Spectacular Spider-Man 98 (1976)
January days seem so long though they grow dark too early.
Still suffering from the big holidays hangover, it’s almost like work trying to find anything mildly interesting to survive the month.

Peter Parker, the Spectacular Spider-Man 98 (1976)
This non-holiday caught my attention and triggered a memory of a Spidey villain from years past. Who better than The Spot to host National Polka Dot Day?
Why someone established a day for polka dots is beyond me. It just exists. The word first appeared in the 1857 Philly publication Godey’s Lady’s Book.
Since their introduction as a form of ladies wear fashion, polka dots have transferred to everything from napkins to fingernails. They are a fashion statement and fashion stigma depending which way the whims of haute couture are blowing.
For our purposes polka dots are a means of transportation.
Dr. Johnathon Ohnn made his debut in Peter Parker, the Spectacular Spider-Man 97 as a Kingpin minion. The MIT grad was under orders to recreate Cloak’s – of Cloak and Dagger fame – means of teleportation.
A laboratory mishap caused Ohnn to become the means of transference himself, peppered in black polka dots that are pathways to wherever his desire may lie.
Al Milgrom, writer, and Herb Trimpe, artist, are his creators.
Spot would also come to life as part of Marvel’s animated universe. He starred in his self-titled episode in 1994 on Fox Kids animated Spider-Man series and in Spider-Man: Into the Spider-Verse in 2018 and Spider-Man: Across the Universe in 2023.
Cuddly Kitten Day
We’ve celebrated Black Cat Appreciation Day – not once, but twice. International Cat Day. National Hug Your Cat Day. Recognized International Tiger Day. Twice. Even Garfield the Cat Day.
So, why not Cuddly Kitten Day?
Bill the Cat
With one of Garfield’s own no less.
How’s that, you ask?
We’re gonna tell ya, but first a little background on the source material.
Bloom County began its tenure in the newspaper strips Dec. 8, 1980. It ended its first incarnation Aug. 6, 1989. In between it merged the legendary Doonesbury and Pogo strips to lampoon the dream and reality of a decade.
Along the way, creator Berkeley Breathed would garner the Pulitzer Prize for Editorial Cartooning. It was only the second Pulitzer ever awarded for a comic strip. And, the last to date.
During Bloom County’s run Breathed would populate his fictional world with a colorful cast of characters and caricatures. Each would represent a person and demographic of the era.
Our guest of honor first graced the strip in June of 1982. The emaciated, strung-out orange tabby was introduced as a parody of the immensely popular Garfield.
What began as a one-and-done turned into one of the faces of the franchise.
Bill the Cat, or Bill D. Cat, was given the fictional pedigree as one of his inspiration’s illegitimate offspring.
In addition, Bill’s resume would include televangelist, Presidential candidate, heavy metal rock star and Chernobyl nuclear plant operator.
Not bad for an inarticulate feline of questionable parentage whose vocabulary consisted of Tasmanian Devil-esque spits and belches.
Following the strip’s voluntary demise Breathed would start and stop the series over the years.
No mater what’s happened since the initial run, Bloom County has become a time capsule for the 1980s and the politics and pop culture it roasted over a National spit.
Thanks, Bill.
And, Opus and Milo and Oliver and Steve and Cutter John and Michael. Most importantly, thank you, Berkeley.