Rainbow Brite and the Star Stealer (1985)

This truly is a Hallmark holiday.

Rainbow Brite is the child of many fathers: Gary Glissmeyer, Hallmark’s Vice President of Creative/Licensing; Cheryl Coza, head of artists; Dan Drake, editorial director of writers of Hallmark; and Hallmark’s Vice President of Sales and Marketing, Lanny Julian.

Once the team created the prefab character, Jim McDowell of Hallmark’s marketing division wrote her back story.

Hallmark plowed ahead with a toy contract to Mattel and animated rites to France’s DIC. She debuted June 27, 1984, with a prime-time special entitled Peril in the Pits. The Mighty Monstromurk Menace and The Beginning of Rainbowland, both two-part specials, aired later.

Rainbow Brite and the Star Stealer (1985)

By 1985, Rainbow Brite was popular enough to land an animated feature on the big screen. Rainbow Brite and the Star Stealer was released by Warner Bros. The following year, it, with the made-for-television specials became the keystone for DIC’s Kideo TV programing that began airing April of 1986.

Beyond the comic book adaptation of Rainbow Brite and the Star Stealer, Hallmark’s handiwork was limited to a Dyanmite’s more recent attempts to bring her to the four-color universe. The 2018 series lasted five issues with a trade in 2019 and another in 2021.

So, all of the above to announce National Find a Rainbow Day.

April 3 has been set aside, again, this non-holiday’s origins are lost to time; to look to the sky and find a “colorful ray of hope cast across it,” as stated by National Day Calendar.

If the history of the day is unknown, the scientific cause is not. Rainbows are caused by both reflection and refraction of light in water droplets in the Earth’s atmosphere. They appear opposite of the sun.

The sequence of colors is red, orange, yellow, green, blue, indigo and violet.

The Bible further states rainbows are a promise from God that he will never destroy the Earth by water again, Genesis 9:11.

God had destroyed the Earth due to “…the wickedness of man.”

However, you commemorate the day, just remember, if you find the end of the rainbow, don’t forget to share the wealth.