Ho, ho, ho

Department store Santa’s used to be a dime a dozen. Now, they’re kind of a thing of the past. Like Santa’s who stood on street corners ringing bells asking for loose change for their charity of choice.

They still show for a special day or two at the mall. Kids still queue for a stop on his lap and a quick photo op. Santa stills ride herd on Christmas parades. Once designed to kick off the shopping season, these loiters along sidewalk streets are now more ornamental and traditional.

Yet there was a time when a visit to Santa Claus at the store was an event. He was the destination. It was your opportunity to get that wish list to the man responsible for making it come true.

And, all this started sometime about mid 19th century. Not in department stores, but candy shops.

Whatever the case, candy store owner James Parkinson is credited with hiring the first commercial Santa. His Philadelphia shop hosted the man in red for Christmas 1841. By 1846 three other Philly shops were sporting Santas.

As department stores began to pop up on the urban landscape in the 1860s and ‘70s, so did Claus clones.

As the new century dawned, so did a new tradition.

With store Santa’s became the norm during the holiday season, department stores began to up the ante. By 1920 Gimbel’s sponsored the first Christmas parade in Philadelphia.

Another followed in 1923, but the granddaddy of all holiday parades began in 1924 when Macy’s entered the field.

Post World War II and increased disposable incomes brought more and more shoppers to stores. To lure them in, department stores built larger and more elaborate displays even using real reindeer.

If these faux Kris Kringle’s ever return is not something we can answer now, hopefully they won’t be anything like Santa Joker here.