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Hero’s World 2
I’ve said it before and I’ll remind everyone, it wasn’t always as easy as it is today to fly your colors. There was a time when comic book fans made due with an iron on patch on a shirt or a – yes, I’m going to go there – 7-Eleven cup.
Mego brought us the World’s Greatest Superheroes. Mead had some notebooks for school. There were some cheap rack toys licensed throughout the years.
But, where did we have to go for some reach comic book merch back in the day?
Hero’s World solved that conundrum.

Hero’s World 2
This was better than the Sear’s Wishbook – for those who might remember that perennial prize that heralded the Christmas season.
I can still recall coming in the door after school and finding that grail sitting on the end table, ready to be worshipped while pursuing hoped for presents for the coming Christmas season.
You knew the holidays were coming when this arrived.
Hero’s World began in the Marvel Comics offices with Ivan Snyder, head of licensing for the House of Ideas. He was in charge of the mail order business in the early 1970’s. Marvel was later purchased and the licensing portion of the company farmed out.
Snyder formed his own company in 1975 titled Superhero Enterprises out of his basement. He would expand to a brick and mortar location in New Jersey including a catalog showroom store. Business grew and he opened a second store where he added DC Comics merchandise.
When Marvel and DC trademarked Superhero, Snyder was forced to change the business name to Heroes World. Business continued to grow and soon Heroes World had expanded to 12 locations. In addition, the catalog portion continued.
Along the way, Heroes World began to distribute comics. Coming full circle, Heroes World was purchased by Marvel Comics in 1994. It’s purpose was to serve as Marvel Comics sole distributor.
However, it proved incapable to keeping up with demand causing Marvel to admit defeat and return to Diamond Distributors in 1997 to continue book disbursements.
Here’s the first issue of Heroes World catalog.
Maybe this will bring back memories. If not, it acts as a curiosity from a past time before the Internet and ease of current purchasing practices.
International Clown Week: Laugh, Clown, Laugh
Art theft closes out International Clown Week.
The Joker attempts to divert attention from his painting pilfering by tossing pies at the police.
Spoiler alert: it doesn’t work.
While Laugh, Clown, Laugh is a fictional piece of art the Joker attempts to steal, there are many famous clown paintings.
Master of modern art Pablo Picasso crafted Harlequin Head, a piece stolen in 2012 as part of the heist of the century. Stolen from the Kunsthal Museum, the Picasso piece was the most famous of the seven works still missing. The thieves were apprehended, but the Harlequin is feared to have been destroyed.
The master is also known for his The Blue Clown. Appropriately enough, it is symbolic of Picasso’s Blue Period.
Other well known artists noted for their work regarding the joyful jesters include Antoine Watteau, Claude Gillot, Francisco Goya, Honore Daumier, Gustavo Courbet, George’s Seurat, James Ensor, Henri de Toulouse-Lautrec, Andre Derain, Vino Severini, Max Beckmann, Pa Hooper and Walt Kuhn.
Maybe the most notorious was John Wayne Gacy. His penchant for portraying a clown – Pogo – prior to his arrest may have led to his choice of subjects while painting on death row.
Convicted of murdering 33 adolescent males, the infamous serial killer used a portion of his 14 years behind bars creating over 2,000 paintings.
His somewhat self portrait, Pogo the Clown, sold for $12,800 Oct. 31, 2022.
Gacy received his lethal injection May 10, 1994.

International Clown Week: Clowning Around
Continuing with International Clown Week the Joker seeks revenge on the circus that turned him down.
In all the origins of the Joker, I don’t remember him ever attempting employment with a circus. Dick Grayson, yes. Jason Todd – pre Crisis – yes.
Even Geoff John’s premise never postulated a career under the big top.
Yet, here he is, taking revenge for a slight that may have never happened. To add insult to injury, the Joker’s plan is foiled by the ring master and common clowns working the three rings.
Though first introduced in Batman (1940) issue one, his origin wasn’t revealed until Detective Comics (1939) 168 in 1951. Alan Moore would expand and expound on that origin further in 1988’s prestige one shot The Killing Joke. John’s The Three Jokers is only the latest attempt to explain the Joker.
An interesting fact is DC Comics wouldn’t allow its stars to be seen chowing down on any of the Hostess goodies so as not to endorse the product.
Guess it was all right to shill for ‘em.

Clown Week: The Cornered Clown
So as not to be confused, there is such a thing as International Clown Day AND International Clown Week. We’ve celebrated before in 2020 with Obnoxio and Man-Thing.
For a little fun let’s go with International Clown Week. Plus, I’ve got a few Joker ads to toss in for good measure.
International Clown Day is celebrated the first day of August each year. It may be expanded by local government to encompass the whole week, as we’re observing.
Clown Week had its beginnings sometime in the mid 20th century. Walt Savage has been attributed with its creation. It wasn’t until 1966 Frank “Kelly the Clown” Kelly the president of the Clown Club of America, became the first International Clown Week chairman. American Clown Week chairman Bill “Boom Boom” Baily” lobbied Congress to recognize the event. President Richard M. Nixon declared the first recognized National Clown Week Oct. 8, 1970 as Public Law 91-443 as ratified by the 91st Congress. JJR 26 was passed by both the House and Senate. The joint resolution was signed into law by Nixon Aug. 2, 1971.
It wasn’t until 1988 it became an international happening. International Clown Week is observed from August 1 to August 7 each year.
Let’s celebrate with the Joker. He’s even brought the pie.

The Colonel of Two Worlds (2015)
Not only did it happen once, or even twice, but three times. DC Comics and KFC Corporation, doing business as KFC, partnered to bring justice by forming an alliance between franchise food founder and four-color heroes.
We’ve already examined the third volume in this trilogy of travesty. While somewhat non linear in our approach to this trio of non-traditional team-ups, Four Color is committed to bringing the whole story – no matter how ludicrous.

The Colonel of Two Worlds (2015)
This time around, Flash rogues Captain Cold and Mirror Master welcome Colonel Sunders from Earth 3. Together they are to use their criminal genius to plunder as never before.
Working from Sunder’s cleverly disguised base of operations, a fast food restaurant called Easy Fried Chicken, robberies, muggings and other sundry foul deeds erupt.
Neither the cheap chicken nor criminal activities go unnoticed. Both the real Colonel Harland Sanders and Justice League founders Flash and Green Lantern come to the rescue.
The Scarlet Speedster and Emerald Gladiator take a back seat to the Colonel’s wrath. The discount franchiser beats a hasty retreat leaving Cold and Mirror Master to receive their just desserts. Sanders takes pity on the pair of felons, offering them a job at a local KFC.
KFC is the second largest restaurant chain with over 30,000 locations around the world. Only McDonald’s outpaces the chicken franchise.
The first location opened in 1952 in Salt Lake, Utah. Sanders sold the company in 1964, though he remained the figurehead.
So, join in some southern fried goodness whether it be homemade or just brought home. Make sure to wipe your fingers before reading the DC Comics/KFC saturated cheesiness, it does bring a few dollars on the collector market.
National Pizza Day
Like an excuse is needed for a pizza party, but just in case welcome to National Pizza Day.
We’ve visited this non-holiday on several occasions, usually with the X-Men, but have included those teen heroes in a half shell, too.
Pizza Hut has hosted the party each time and today is no different.
The Wichita, Kansas, native has plumbed the four color field often to entice us comic book fans to stop in for a slice. To date, this is the earliest cross promotion we’ve found.
In 1977 America’s largest pizza franchise partnered with DC Comics to offer six reprints featuring the big three from the Golden Age.
Batman, issues 122 and 123; Superman 97 and 113; and Wonder Woman 60 and 62 were reproduced almost exactly as they were when first published. The main differences being size and advertisements.
If anyone has any information on how these were obtained through Pizza Hut or how they were issued, please let us know.
First, take time out for a pie and some hero worship of your choice.
Superman Peanut Butter
Not to be confused with National Peanut Butter Day or National PB & J Day, today – March 1 – is National Peanut Butter Lovers Day.
It is a day to remember the food of kings and the masses has many fathers and many origins. The peanut paste product stands alone or completes so many combinations. Peanut butter is a multi million dollar a year industry.
Taking on the big boys, i.e. JIF, Peter Pan, Smuckers, Skippy, etc; is not an easy task. One that would be Herculean for most. Or, even a job for someone with powers far beyond those of mortal man.
A job for Superman.
Sometime in the late 1970s a maverick private label peanut butter company called Sunnyland Refining Co. chose a small advertising firm to tackle the peanut butter market. Rather than join the fray on merit, it would seek licensing to catapult it onto store shelves.
It just so happened DC Comics, a subsidy of Warner Communications, had made a company wide agreement not to whore the Superman name out for food products unless it was nutritious. Sunnyland’s peanut butter was deemed so and a partnership was formed.
Superman Peanut Butter hit grocery store shelves around 1981.
While not affiliated with any DC Comics production, cross promotions were included in the deal. At one point Superman Peanut Butter purchasers could redeem two product labels for a free copy of Action Comics issue one. Another tie in offered coupons for Super Powers merchandise.
The brand would remain a staple of many diets for the next decade.
Peanut butter can be traced back to the Aztec and Inca civilizations. They ground roasted peanuts into a paste.
More modern dabblers include Marcellus Gilmore Edson of Quebec, Canada, cited for receiving the first patent for a method of producing peanut butter from roasted peanuts using heated surfaces in 1884.
George Bayle, a businessman from St. Louis, sold peanut butter as a snack food in 1894. The dietary aid became more of a kitchen staple when, in 1917, peanut butter was used as a source of protein during meatless Mondays when rationing was in effect for World War I.
Breakfast cereal magnate John Kellogg championed peanut butter as a meat alternative in his campaign to substitute plant based products for a healthier lifestyle.
Maybe the most recognized name in the peanut butter game is George Washington Carver. A common misconception credits him as the inventor of peanut paste. Rather, Carver merely published a document entitled How to Grow the Peanut and 105 Ways of Preparing it for Human Consumption.
The list of peanut butter contributors continues, but you get the gist.
Sit back, enjoy a peanut butter delicacy of choice and watch Superman shill for Wall Street as we round out the day.
The Prize Disguise
Join Archie and the gang – and us – as we celebrate National Cherry Pie Day.
Why cherry pie? Why not.
Why February 20? ‘Cuz it’s close to President’s Day (February 17) and the story of George Washington chopping down the cherry tree.
Pies came to America courtesy of the early English settlers. Pies were cooked in long, narrow pans called coffyns. As in Roman times the crust was often left uneaten.
To celebrate the day bake a cherry pie, visit a bakery, teach someone to bake and share your experience online at #NationalCherryPieDay.
Ironically enough, Archie’s grand prize for the prettiest girl in school are pies. Enough of those and those swimsuits will be a moot point.
Anyway, have a piece on us.
Season’s Greetings From DC Comics
DC Comics gave the paying public a shot of Christmas in 1978 with this quartet of comic books.
Kicking off the season was Green Lantern/Green Arrow (1960) issue 113 which hit the stands November 30.
Lantern, Arrow and Black Canary survive a Christmas eve complete with kidnapping and volcano in That They May Fear No More.
A group of musicians find themselves prey to Granny Bleach and followers. They feel pregnant Marcy who is with musicians will birth the chosen one who will keep the suddenly active volcano dormant.

Season’s Greetings
Lantern is able to divert the lava flow and save the town.
Have Yourself a Deadly Little Christmas from Batman (1940) 309 was covered back in December 2018. Slip back there for a rehash of events between the Dark Knight and Blockbuster. It was on the spin racks December 14.
Ross Andru’s non-descript cover belies the festive Happy New Year…Rest in Peace! behind Bizarro’s toothy grin in Superman (1938) 333. It was released December 28.
The Brave and the Bold (1955) 148 is another book covered in 2018. The Night the Mob Stole Xmas! was originally reviewed in January of that year though released December 28 of 1978.
While none of the above-mentioned books made the highlight reel for 1978, DC made an effort.
What did make the nightly news included the Great Blizzard of 1978 hitting the Ohio Valley and Great Lakes January 25-27 killing 70.
By February 5 through the 7, the blizzard had worked its way to the New England states. An estimated 100 people died and $520 million in damage resulted.
As winter started to come to a close, other matters took the spotlight as the year progressed. In March, Charlie Chaplin’s remains were stolen from Cosier-sur-Vevey, Switzerland.
Dallas became known for more than assassinations and football with the debut of the series of the same name April 2. It would give birth to the modern-day primetime soap.
In May Pete Rose of the Cincinnati Reds hit his 3,000 MLB hit.
The first test tube baby was born in Oldham, Greater Manchester UK in July.
Pope John Paul I succeeded Pope Paul VI as the 263rd Pope in August.
September and Camp David hosted the Camp David Accords with Menachem Begin and Anwar Sadat.
President Jimmy Carter authorized the Susan B. Anthony dollar in October.
In December, serial killer John Wayne Gacy was arrested. He would later be found guilty for the deaths of 33 men and boys between 1972 and 1978.
All in all, a busy year capped off with some DC goodness for the holidays.


World’s Finest
Superman and Batman have been linked to each other since 1941. They first appeared in the same comic book, All-Star Comics (1940) seven in 1941.
They had shared covers on World’s Fair Comics and World’s Finest, but All-Star issue seven paired them on a mission with the Justice Society to raise $1 million dollars for war orphans. However, they would not share the same panel.
It wasn’t for another 11 years that DC’s big two would meet – for the first time.
Superman (1939) 72
It would take an over-booked cruise ship to pair Superman and Batman. Superman (1939) 76 thrust Clark Kent and Bruce Wayne together as they shared a room on an ocean liner. When a tanker exploded near their cruise ship, they were each found out in the moon light’s shine through the portal in their room.
They would promise to keep each other’s secret as the teamed to help with the disaster.
History would be repeated when DC kicked off their New 52. This time in Justice League (2011) one.
In other media, Batman and Superman met at different times and for different reasons.
They would join forces even before their comic book encounters during the Adventures of Superman radio serial story arc Mystery of the Wax Men in 1945.
Another first would be for the Superman: The Animated Series two-parter World’s Finest. Together they thwarted Lex Luthor and the Joker.
Yes, they did meet on the big screen, but the less said about that, the better.
It would be interesting to know when these costumes were paired for sale allowing kids to have their own World’s Finest adventures.