Stuck on You

    Before branding meant something outside of cattle drives, Marvel was slapping its label on any product they could license outside of the four-color field.

   One of those companies that came calling was Topps.

   Under the Comic Book Heroes moniker, Topps produced a set of 40 stickers, each featuring a Marvel character. Each reprinted image sported the equivalent of a “dad joke.”

   Turned over and placed together, nine of the cards reprinted the cover of Fantastic Four 100.

   All for a dime.

  Our trip down memory lane today is sponsored by the non-holiday National Sticker Day.

   January 13 is National Sticker Day in observance of R. Stanton Avery, credited with the creation of the adhesive label with removable back. Happy posthumous birthday R.

   Stickers, so called because they, well, stick, are said to have first been utilized by European merchants. They stuck labels to their products, beginning in the 1880’s, so buyers would notice.

    The first National Sticker Day was celebrated in 2015.