What’s Up is a Year-Long Subscription for a Buck

For most of us, our introduction to Bugs Bunny was in Saturday morning or after-school cartoons.

In the fall of 1960 the Bugs Bunny Show aired as prime-time programming. Featured were his earlier animated works dating back to 1948. After two seasons competing with network sitcoms and dramas the wascially wabbit was relegated to Saturday mornings where he would remain for 40 years.

Looney Tunes & Merrie Melodies subscription ad

In the 1970s Bugs appeared in seasonal specials such as Bugs Bunny’s Thanksgiving Diet airing Nov. 15, 1979. Bugs Bunny’s Easter Special predated that airing April 7, 1977. Bugs Bunny’s Looney Christmas Tales first aired Nov. 27, 1979.

His comic book debut was long before that, appearing in Looney Tunes and Merrie Melodies Comics issue one in 1941 a year after his debut in animated shorts. Dell spun Bugs off into his own book lasting 245 issues from 1952 through 1983. Bugs was further featured in several Dell-published Bugs Bunny entitled books outside of his vanity feature.

By the 1990s Warner Communications had control of Bugs and friends and published a long-running series of its own.

From 1942 through 1993 a Bugs Bunny comic strip was syndicated by Newspaper Enterprise Assocaition.

Here Santa Claus hawks the original Looney Tunes & Merrie Melodies book. For a buck subscribers receive 12 “fun-packed” issues. In addition, subscribers will receive “five beautiful color pictures of the principal characters” featured in the title. All are suitable for framing.