The Adventures of Superman, starring George Reeves, aired from 1952-58, prompting a plethora of merchandise. Even more than what came before. Madison Avenue was finding television was proving to be a very profitable medium.
National Periodicals allowed the Superman likeness and logo to be plastered on almost everything. Here is a comic book page from the 1950s advertising a gaggle of gifts any red-blooded youngster could want. Included are: a Superman watch, Superman Official Magic Kit, Superman Muscle Building set, Superman lunch box and a couple other items I can’t identify.
An odd collection of items especially the magic kit considering that’s one thing Superman is powerless against.