Posted Saturday, February 23rd, 2019 by Barry

Vintage Superman Ad

Vintage Superman AdHaving conquered print and radio, the Man of Steel turned his attention to a new medium.

The Adventures of Superman, starring George Reeves, aired from 1952-58, prompting a plethora of merchandise. Even more than what came before. Madison Avenue was finding television was proving to be a very profitable medium.

National Periodicals allowed the Superman likeness and logo to be plastered on almost everything. Here is a comic book page from the 1950s advertising a gaggle of gifts any red-blooded youngster could want. Included are: a Superman watch, Superman Official Magic Kit, Superman Muscle Building set, Superman lunch box and a couple other items I can’t identify.

An odd collection of items especially the magic kit considering that’s one thing Superman is powerless against.

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