Comic book shops were common place by the beginning of the 1990s, but original graphic novels and trade paperbacks were not.
The Might Marvel holiday Wish List, sporting a caroling Spidey, Hulk and Cap, was a festive gift guide for the comic book fan. What could be simpler? Make a check beside the corresponding title, hand it to the gift giver and wait for Christmas morning.
Looking back at this pre-internet solicitation reminds me of how far the industry has come. Of course I forget this is 30 years ago.
The year 1990 doesn’t seem that long ago. Saying 30 years does.
Anyway, 30-years ago trades and collections were not the norm. Marvel had its high-end Masterworks and DC its Archive editions. Those were available in most comic book shops and retail book chains. They were just pricey for the day.
Trades were much more reasonable, but still a novelty. That’s why it’s so odd looking at the ad paper and seeing so few story arcs collected.
Readers must also remember this was a time when stories were written from beginning to end with no worries about how they would fit in a trade.
As much as I love Neil Gaiman and Sandman, I blame the wordsmith for the advent of trade-length story arcs. He invented the four- to six-issue story arc with a few one-and-dones in between that seem to have become the industry standard for trades.
So, sit back and check out the Mighty Marvel holiday Wish List – in full – courtesy ComicBookDaily.com. It’s a nostalgic look at the not-so-distant past.