Posted Saturday, February 13th, 2021 by Barry

Shazam (1972) 1

For the cheese enthusiasts out there prepare to celebrate, today is National Cheddar Day.

The birthday boy is a native of Cheddar in Somerset, England.

Shazam (1972) 1

Shazam (1972) 1

No, lie.

Cheddar is so popular it accounts for about a third of all cheese sales in the United States. Half the sales in the United Kingdom are cheddar.

The (non) holiday hails from Tillamook County, Oregon, where the cows outnumber the humans. It’s a relative newcomer to the calendar of days Hallmark doesn’t recognize. The first event was held Feb. 13, 2019.

Maybe of more interest is the history of our mascot, the Big Red Cheese himself:  Shazam.

While the character began at Fawcett Publishing in 1940 under the moniker Captain Marvel, he’s better known these days as a house hero for DC Comics.

How Shazam came into the DC fold has already been covered at Four Color.

Focusing on his reemergence, Shazam returned to spin racks in late 1972 with his self-titled book. Superman buried the hatchet with his former rival and appeared side-by-side on the cover, introducing the Big Red Cheese to a new era of comic book reader.

Not long after his return to the comic book world, Shazam became part of Saturday morning television in a live-action series by Filmation. The series ran from 1974 to 1977 on CBS. In in 1975 Shazam became a double feature with The Secrets of Isis.

Later the character would appear as part of Hanna-Barbera Productions Legends of the Superheroes in 1979.

Filmation optioned Shazam for an animated series on NBC from 1981 to 1982.

The former Captain Marvel remained in the DC animated universe appearing in animated films Superman/Batman: Public Enemies and Justice League: The New Frontier. In 2010 Superman and Shazam teamed for an animated short in The Return of Black Adam.

His 2019 feature film earned $74 million at the box office after expenses.

Oh, and if you’ve read this far and aren’t aware, Shazam was christened The Big Red Cheese by arch nemesis Dr. Sivana. Hence, he’s our ambassador du jour.

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