Thanksgiving: a time for gratuitous gluttony, family feuding and Black Friday ads clogging newspapers, any form of digital media and television.
At least for the 2017 kick off to the holiday season.
Rather than take traditional avenues, the marketing gurus at Disney chose to take a road less traveled by the normal Deadpool demographic. To tease the then six-month off sequel to the 2016 surprise blockbuster, a Norman Rockwellesque poster was featured in the 2017 holiday issue of Good Housekeeping.
Deadpool grossed $363.1 million domestically and $783.1 million worldwide. All on an investment of $58 million. The sequel fared almost as well, grossing $734.2 million to date against the $110 budget.
His cover appearance in the venerable Hearst Corporation staple was explained in the following editorial:
“Deadpool’s persistence to be in Good Housekeeping was impressive – initially we had no idea who he was, let alone that he was a fan of the magazine,” says Jane Francisco, Editor in Chief, Good Housekeeping. “But after repeated attempts to ignore his… passion… we came to a compromise. He could appear in one issue, if he promised to stop leaving care packages at our editors’ homes and agreed to maintain a 50-foot distance from the Good Housekeeping offices and our staff.”
“After years of weekly emails and countless carrier pigeons, Good Housekeeping finally returned my calls,” says Deadpool. “And while it’s a dream come true, apparently we have vastly different opinions on the definition of a ‘holiday spread’…”
Click the “Read More” button for some of Deadpool’s Thanksgiving recipes – our apologies in advance for the bad puns and double entendres.Read More