Archive for the ‘Advertisements’ Category

Posted Tuesday, August 13th, 2019 by Barry

“Deck the Halls with Marvel Comics”

Before Black Friday was a thing, Marvel Comics Company tried to help the holiday shopper with this house ad for the perfect gift.

Apparently the thought of not having to fight holiday shoppers for the gifts is enough to set Magneto, Doc Ock and Dr. Doom caroling.

In addition to staying home, shoppers have the knowledge they may cancel their subscription at any time if not satisfied, orders are delivered right to their door, they will save a whopping $7.20 off newsstand prices and are offered the lowest price on renewals.

Santa Spidey continues to plug the ad by exhorting, “Your first two 12-issue subscriptions cost $6 each—or just $.50 per copy!

“Each additional 12-issue subscription you order for yourself or a friend costs only $4.50 each—or just $.38 per copy!”

This was a time when Marvel offered just 25-regular titles. Special titles included the Micronauts, Moon Knight, Ka-Zar, What If…?, King Conan and Marvel Fanfare.

Too bad the ad expired Jan. 31, 1983 considering what comic books cost today.

According to Wikipedia, Black Friday didn’t receive its name until recently even though the day after Thanksgiving has been considered the kick off for Christmas shopping since 1952.

“Deck the Halls with Marvel Comics”

Posted Sunday, April 7th, 2019 by Barry

The Mighty Marvel holiday Wish List (1990)

Comic book shops were common place by the beginning of the 1990s, but original graphic novels and trade paperbacks were not.

The Might Marvel holiday Wish List, sporting a caroling Spidey, Hulk and Cap, was a festive gift guide for the comic book fan. What could be simpler? Make a check beside the corresponding title, hand it to the gift giver and wait for Christmas morning.

Looking back at this pre-internet solicitation reminds me of how far the industry has come. Of course I forget this is 30 years ago.

The Mighty Marvel holiday Wish List (1990)

The Mighty Marvel holiday Wish List (1990)

The year 1990 doesn’t seem that long ago. Saying 30 years does.

Anyway, 30-years ago trades and collections were not the norm. Marvel had its high-end Masterworks and DC its Archive editions. Those were available in most comic book shops and retail book chains. They were just pricey for the day.

Trades were much more reasonable, but still a novelty. That’s why it’s so odd looking at the ad paper and seeing so few story arcs collected.

Readers must also remember this was a time when stories were written from beginning to end with no worries about how they would fit in a trade.

As much as I love Neil Gaiman and Sandman, I blame the wordsmith for the advent of trade-length story arcs. He invented the four- to six-issue story arc with a few one-and-dones in between that seem to have become the industry standard for trades.

So, sit back and check out the Mighty Marvel holiday Wish List – in full – courtesy It’s a nostalgic look at the not-so-distant past.

Posted Saturday, February 23rd, 2019 by Barry

Vintage Superman Ad

Vintage Superman AdHaving conquered print and radio, the Man of Steel turned his attention to a new medium.

The Adventures of Superman, starring George Reeves, aired from 1952-58, prompting a plethora of merchandise. Even more than what came before. Madison Avenue was finding television was proving to be a very profitable medium.

National Periodicals allowed the Superman likeness and logo to be plastered on almost everything. Here is a comic book page from the 1950s advertising a gaggle of gifts any red-blooded youngster could want. Included are: a Superman watch, Superman Official Magic Kit, Superman Muscle Building set, Superman lunch box and a couple other items I can’t identify.

An odd collection of items especially the magic kit considering that’s one thing Superman is powerless against.

Posted Saturday, January 19th, 2019 by Barry

What’s Up is a Year-Long Subscription for a Buck

For most of us, our introduction to Bugs Bunny was in Saturday morning or after-school cartoons.

In the fall of 1960 the Bugs Bunny Show aired as prime-time programming. Featured were his earlier animated works dating back to 1948. After two seasons competing with network sitcoms and dramas the wascially wabbit was relegated to Saturday mornings where he would remain for 40 years.

Looney Tunes & Merrie Melodies subscription ad

Looney Tunes & Merrie Melodies subscription ad

In the 1970s Bugs appeared in seasonal specials such as Bugs Bunny’s Thanksgiving Diet airing Nov. 15, 1979. Bugs Bunny’s Easter Special predated that airing April 7, 1977. Bugs Bunny’s Looney Christmas Tales first aired Nov. 27, 1979.

His comic book debut was long before that, appearing in Looney Tunes and Merrie Melodies Comics issue one in 1941 a year after his debut in animated shorts. Dell spun Bugs off into his own book lasting 245 issues from 1952 through 1983. Bugs was further featured in several Dell-published Bugs Bunny entitled books outside of his vanity feature.

By the 1990s Warner Communications had control of Bugs and friends and published a long-running series of its own.

From 1942 through 1993 a Bugs Bunny comic strip was syndicated by Newspaper Enterprise Assocaition.

Here Santa Claus hawks the original Looney Tunes & Merrie Melodies book. For a buck subscribers receive 12 “fun-packed” issues. In addition, subscribers will receive “five beautiful color pictures of the principal characters” featured in the title. All are suitable for framing.

Posted Monday, January 7th, 2019 by Barry

Hulk say Subscribe

Subscription Advertisement

Subscription Advertisement

Remember where you were in 1984?

For me it was my final year of high school. Van Halen was about to unleash their last album with David Lee Roth. The Police were about to break up. George Orwell’s dystopian novel of political fiction was a buzz word.

Comic readers/collectors/enthusiasts were paying 60 cents a book at the news stand. Specialty shops were still in their infancy. Yet, if you heeded Hulk’s offer, subscribers would receive a 14-issue subscription for “only $6.00. That’s just 43 cents a copy!”

As a “special bonus” if two titles were bought at the low, low price of six bucks, the subscriber would then be eligible to add a third title for – get this – five bucks. “That’s just 36 cents a copy! You save 40-percent on your third title!”

Titles available ranged from Alpha Flight to X-Men. In all, 25-regular monthly books were offered. Included were such titles as G.I. Joe, Crystar, Indiana Jones and ROM.

Only the venerable Savage Sword of Conan still existed under the magazine imprint and considered one of the “special” titles each month. The book boasted a hefty $17 price tag. Other “special” books included the in-house ad book Marvel Age, Ka-Zar, Micronaughts, Moon Knight, What If…?, Conan the King, and Marvel Fanfare.

Posted Monday, December 17th, 2018 by Jeff

Archie’s Favorite Holiday

Archie pushes his Christmas wares in this late ’70s house ad.  To this day, Archie Comics continues to be a prolific publisher of holiday themed stories.

Archie House Ad

Posted Thursday, December 13th, 2018 by Jeff

A DC Super-Special Holiday Treat

A DC Super-Special Holiday Treat

Posted Monday, December 10th, 2018 by Jeff

Disney Subscriber Premiums

If you love classic Walt Disney comics of yesteryear, the Snow White Archive provides a fascinating look at Dell’s Walt Disney’s Comics and Stories subscription offers and bonuses, including several Christmas-centric advertisements, premiums, and – an example below – gift subscription notices.  Recommended reading!

Disney Gift Subscription

Posted Monday, October 29th, 2018 by Jeff

Do You Dare Enter…

House of Mystery Limited Collector's Edition (C-23) house ad

Posted Thursday, October 25th, 2018 by Jeff

First Generation CosPlay

Marvel Halloween Costumes