Care Bears (1985) 1


For the diabetics in the audience make sure your insulin is handy, today is Care Bears Share Your Care Day.

The Care Bears were created as a painting for greeting cards in 1981. By 1983 they had a firm claw hold in merchandising with plush animals. The licensing onslaught was enabled by television specials The Care Bears in the Land Without Feelings and The Care Bears Battle the Freeze Machine.

Care Bears (1985) 1

Care Bears (1985) 1

Half-hour advertisements – cartoons – aired from 1985 to 1988. Three movies were also forthcoming.

Care Bear likenesses were plastered on everything from toys to school supplies. That included comic books. Marvel Comics jumped on the gravy train with the Star Comics imprint for 20 issues from 1985 to 1989.

Like all fads, the Care Bears faded from public consciousness until the youth who worshipped came full circle wishing to return to their childhood again. The Care Bears were revived in 1991, again in 2002, 2007, 2012 and, to date, 2019.

To celebrate with these undying denizens of plush cuddliness, “…spread the caring and encourage fans to spread caring, love, friendship, acceptance, fun and happiness to those you love every day.”

Care Bears Share Your Care Day has been recognized as a non-holiday since May of 2015.


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