You know you were loved if you woke Christmas morning to find presents nestled in superhero wrapping paper back in the day.
Not sure when this roll hit store shelves, but it was before the dollar stores of today when consumers can fly their geek flags on the cheap.
If Mental Floss is to be believed, the colorful covering we take for granted today celebrated its centennial in 2017.
The Japanese and Koreans were ahead of the curve using colored cloth for wrapping purposes at least by the 1700s though some records date the tradition around the first century. A functional manila paper was in fashion by the Victorian era though the well-to-do used a more colorful tissue paper.
This was the norm until 1917 when brothers Joyce and Rollie Hall ran out and substituted with a more substantial, higher grade of paper in their stationary store. It cost a whopping $.10 a sheet and promptly sold out.
As did the next offering. And, the next. And, the next.
By 1919 the brothers believed their find was not a fad and began marketing on a larger scale basis creating a tradition we use today.
Most know their brand by the name Hallmark.Read More